Louise is a Producer & User Experience Analyst. She works for Zengenti who provide the digital backbone to some of the UK’s leading organisations. In a previous life she was the lead UX designer at Shropshire Council and helped create a more user focused website.
She is obsessed with user experience & web design and feels that all companies should invest heavily in both.
Talk: Put yourself in their shoes!
It’s a fact that many decisions are made by our emotions, why then would you publish a website that makes people feel frustrated? Why don’t we all make websites that just ‘feel right’ to use?
Louise explains how there isn’t just one thing to get right and talks about the different areas that she feels makes a good User Experience. She explains that it’s a combination of elements such as; design, layout, colours, content, writing style and the Content Management System (CMS) behind the website.